Digital Marketing / Promoting / Online Marketing are amongst the most used terms of the industry today. However, it is sadly just a couple of jargon for most of those who hear it and then use it to convey their travel. What exactly is digital marketing and what part of it vital for today’s business person? We’re here to break it down in which you in the simplest words possible.
Online Marketing will be just marketing of marketing onto digital platforms so as to maintain onto your loyal consumers as well as increase easy reach to new potential target audience quickly.
That is the software. That is what Online marketing was. There are some further questions that need attention to solve your confusion; such as:
Is digital marketing the same as social media promotion?
The answer is absolutely. Digital / Internet marketing can be a wider concept compared with what social media marketing in the sense that, all social media platforms are available digitally i.e. via the internet. However, there are other platforms that fall under digital marketing with the exception social media promotion and marketing.
What are the concepts and platforms of digital advertising?
The search engines that we use to search our queries and requirements are in themselves a humongous platform for online development and marketing. This concept is called “Search Engine Marketing” or Search engine optimization.
Search Engine Marketing is marketing of one’s product on motors like google such as Google and Bing by Yahoo. This platform is of utmost importance for companies that are into a B2B industry.
Another concept which comes under the wing of digital marketing is “Search Engine Optimization” or Web site. Search Engine Optimization is a means of developing your website’s content in a way that allows the search engine’s algorithm to crawl and test your website efficiently. It’s a way to get higher rankings planet search results on the search engine; helping us to have a better hand at SEM.
SEO is a primary necessity of any and every site owner as it aids you stand out one of several sea of websites we see in these modern times.
Social Media Marketing is a concept that comprises of campaigns designed to market your product or service on social media platforms such as Facebook, Twitter, YouTube, LinkedIn, etc. SMM is a useful gizmo when it in order to products that have a B2C segment.
There is a remarkable concept called Re-marketing in Internet marketing which enables us to reach in order to the potential consumer base multiple nights. It can be seen as as soon as the consumer on various platforms, websites and showing your personalized ad copy these so as whenever pests are not reminding them regarding their visit to your website.
This also enables us to work on another factor called Consumer Lifetime Value wherein we can increase our reach to existing customers and improve our ROI from these consumers through various practices such as Email Marketing, Re-marketing, Paid Ad campaigns, RSS Feeds for example.
However, for a big digital / Promoting experience, a campaign needs to be developed using all of the above mentioned tools.
Power Marketing Group Consultants Sydney – Strategy Social Internet & Content
304 George St, Sydney NSW 2000, Australia
+61 422 967 771